Bad Sense of Humor “Costa Cruises one way trips”
The owner of the funeral company Costa, Natalino Costa, wanted to "fool around" with the similar names between his firm and the name of the Italian cruise company Costa Cruises. As a sponsor of local festival in Italy, Natalino printed the slogan “Costa Cruises One way trips” on the aprons worn by the waiters. Many people offended by this slogan with bad sense of humor reacted to the message reminding them of the terrible tragedy of Costa Concordia where 32 people lost their lives. Evidently, the owner of the funeral firm has not come to terms with the sensitivity of his action. The president of the Pro Loco, which organizes the festival, correct the gaff and asked the volunteers wearing the aprons with the inscription, to wear them inside out.