Gerard Piqué stars in Costa Cruises Mannequin Challenge Video

Jun 18, 2017

The famous FC Barcelona football player, Gerard Piqué is the protagonist of the latest Mannequin Challenge promotional video for the Italian cruise line Costa Cruises. The latest video starring the Barcelona defender, shown below, is truly unique, with the main focus of life on board the cruise ships, an experience that the player has been able to enjoy. The video shot in Palma de Mallorca aboard the Costa Diadema, the flagship of Costa Cruises fleet, shows a typical day aboard the ship, from morning to sunset, with Piqué starring different poses with the collaboration of more than 100 people "frozen" in different scenes on board.

"The goal of this new campaign in social networks is to show how the life on board is, opens the doors of our ships and share all the wonderful things we have to offer to those who enjoy their vacations with us. We wanted to do it in a fresh and innovative way, using the language of social networks where we will position the video, and relying on the value of an exceptional testimony, that of Gerard Piqué. Known internationally for his success as a football player, his open attitude, and his happy nature, it fits perfectly with the spirit of our company. In this way, by describing what happens on board, we are able to complete the journey we started with the TV campaign, “explains Luca Casaura, SVP Global & Strategic Marketing at Costa Crociere.

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