Italian football club SSC Napoli introduced their highly anticipated home and away jerseys for the upcoming 2023/24 season aboard the cruise ship MSC World Europa. The event marked the launch of the "new era" partnership between SSC Napoli and MSC Cruises, the club's new global sponsor.
In a grand ceremony held at the ship's theater, the Serie A champions showcased their new kits alongside a captivating video titled "From Napoli to the World."
The home jersey pays tribute to their previous season's Serie A title victory with the prominent Scudetto patch proudly displayed on the chest, a symbol worn by defending champions every season. Additionally, the jersey features the Tricolore design around the neck, adding another nod to their triumph. The away jersey, designed in white with blue logos, is manufactured by EA7.
VIDEO SHOW NM - Napoli, ecco le nuove maglie degli azzurri @sscnapoli pic.twitter.com/enIqmtRe9O
— Napoli Magazine (@napolimagazine) July 10, 2023
Following the jersey unveiling, Aurelio De Laurentiis, the club's patron, addressed the audience. He emphasized the two pillars of the "new era": a strong connection with the city of Naples and the aspiration to expand their dedicated fan base globally. De Laurentiis also provided a sneak peek of an upcoming preview film, showcasing a captivating journey from Capri to Malibu that captures the essence of a Naples recognized worldwide. The president further announced the opening of a new blue store on Wednesday, located on via Calabritto.
Leonardo Massa, Managing Director of MSC Cruises, expressed his excitement for the partnership and stated, "We have been sailing together with Napoli on the same path for 11 years, and now we are thrilled to enter a new phase. Today, we look towards the future, aiming to increase the number of Azzurri fans worldwide and contribute to the continued growth of this magnificent city."
The event aboard the MSC World Europa marked a significant milestone in the collaboration between SSC Napoli and MSC Cruises, solidifying their shared commitment to success and global recognition.
