The big names of the new Costa Cruises campaign for 2016 have been revealed. The singer, dancer, music producer and model, twice winner of the Grammy Awards Shakira will be face of the Costa Cruises corporate campaign that will start in Italy with a teaser distributed from December 20 . In this movie Shakira stars with sailor and is accompanied by the notes of the famous song Abbronzatissima Edoardo Vianello. At this very early stage, followed by a 60-second film that will be released on Christmas Day to unified networks to 21:00 on Mediaset channels and on the company's social and YouTube . Cuts from 30 seconds will be subsequently scheduled first on the Mediaset networks and then also on other Italian TV networks. But still planning to join a major television company presence online, where the video communication will prevail.

Part of the movie was filmed on board the Costa Tiara, flagship of the fleet, in September also two web series will feature the chef Bruno Barbieri and "Tourists for Case" Syusy Blady and Patrizio Roversi and soon to be proposed on the company's web channels.