Harding+, the market leader in the cruise retail market, is expanding its partnership with Diamanti Per Tutti, a brand that aims to become the leading diamond jewelry brand for everyday wear worldwide. The collaboration will see the launch of a collection onboard P&O Cruises Iona, marking the first time the cruise line has featured the brand. The range will be presented within the 'Retail introductions' space, showcasing Diamanti Per Tutti's travel retail collection, Wanderlust, with a Cruise-only collection currently in development.

As part of Harding+'s mission to "make every cruise better," Diamanti Per Tutti's co-founder, Stephanie Wilms, will join the cruise to provide talks, meet with guests, and offer specialist training to the dedicated onboard Harding+ jewelry team. Paul Cunningham, Global Director of Buying from Harding+, stated that Diamanti Per Tutti is a smart, contemporary, and ethical brand that understands modern jewelry buyer's needs and travel retail, making it a perfect match for the cruise retail market. Cunningham further explained that Harding+ focuses on what works best for each individual cruise ship with which they partner, and having a brand that shares the idea of different mindsets for different occasions aligns with their philosophy.