MSC Cruises is bringing star power back to the high seas, reuniting Drew Barrymore and Orlando Bloom in a fresh series of advertisements as part of its ongoing “Let’s Holiday” brand campaign.

The new ads, now rolling out online, spotlight the cruise line’s newest flagship, MSC World America, and aim to capture what MSC describes as a blend of European style and North American comfort. The campaign marks the latest chapter in the pairing of Barrymore and Bloom, who have become the faces of MSC’s push in the North American market.

Humor, Food, and Friendly Rivalry at Sea

The campaign features three short commercials — “Gnocchi & Karaoke,” “That’s Funny,” and “Cabana & Spritz” — each built around lighthearted moments and playful banter between the two stars.

Barrymore, who also serves as godmother of MSC World America, said the experience was all about fun and connection.

“I had nothing but fun with Orlando on the MSC World America,” Barrymore said. “I love being the ship’s godmother and collaborating with MSC Cruises — the company has something for every family. The food at Eataly was delicious, and nothing beats a karaoke session with new friends made on the cruise. I’m ready for another adventure with MSC Cruises.”

Bloom echoed the sentiment, emphasizing the ship’s mix of cultures and experiences.

“A perfect vacation lets you see the world, and embarking with MSC Cruises feels like exploring the Caribbean while enjoying an elegant European touch,” Bloom said. “Classic afternoon tea followed by a game of soccer in the sports bar near the gelato counter — what more could you ask for?”

Continuing the “Let’s Holiday” Platform

The new commercials build on MSC’s “Let’s Holiday” platform launched last year, which focuses on energy, humor, and experiential storytelling rather than traditional destination marketing. With Barrymore and Bloom front and center, the cruise line is positioning MSC World America as a ship designed to appeal to families, couples, and first-time cruisers alike.

As MSC continues to expand its presence in the North American market, the campaign reinforces its message: cruising can offer both Old World elegance and modern American comfort — all in one vacation at sea.