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Carnival Cruise Line has announced a multi-year partnership with the Leagues Cup, the premier professional soccer tournament in North America, as the event’s official cruise line partner. This tournament brings together 47 clubs from Major League Soccer (MLS) and LIGA MX for 77 matches over the next month, marking a historic event in soccer that celebrates the rich cultural exchange within North American soccer.
As the official cruise line of the Leagues Cup, Carnival will enhance fan experiences with an in-stadium and television presence during live games, as well as a digital presence, including a co-branded online content series created for Leagues Cup social media channels.
“Anyone who watches a professional soccer game knows the stadium is filled with high-energy fun, which is exactly the kind of environment we love at Carnival and a good reason why you’ll find many soccer fans on board our ships. Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love,” said Amy Martin Ziegenfuss, chief marketing officer at Carnival Cruise Line.
“Partnering with Carnival Cruise Line allows us to merge the excitement of soccer with the joy of travel and adventure. Together, we are committed to enhancing the tournament experience and creating unforgettable memories for fans across North America," said Carter Ladd, executive vice president and chief revenue officer at Major League Soccer.
The Leagues Cup, which kicked off this past weekend with a series of exciting games, will culminate in a final championship match on Aug. 25.