Princess Cruises has rolled out its much-anticipated Sanctuary Collection aboard the new Star Princess, combining elevated comfort with exceptional service. Along with this milestone, the ship’s team proudly celebrated their British Butler Institute certification, reinforcing Princess Cruises’ dedication to refined guest experiences.

Princess officially announced the Sanctuary Collection on April 23, 2024, introducing a new “ship-within-a-ship” concept designed to offer an extra layer of privacy and luxury. The first rollout began with Sun Princess in late 2024, while Star Princess joined the program on October 4, 2025.

The British Butler Institute Certification Ceremony

Aboard Star Princess, the crew recently achieved a major professional milestone earning official certifications from the British Butler Institute, a world-renowned organization specializing in elite hospitality training.

The ceremony took place in The Piazza, the heart of the ship, with Captain Gennaro Arma in attendance to recognize the team’s hard work and dedication. The certification underscored the company’s commitment to delivering service that matches the refined atmosphere of the Sanctuary Collection.

The British Butler Institute is a prestigious UK-based organization dedicated to training professionals in the art of exceptional service and hospitality. Founded by Gary Williams, the institute offers specialized certification programs for butlers, hotel staff, and cruise ship teams working in luxury settings. Its courses emphasize key principles such as etiquette, personalized guest care, discretion, and attention to detail preparing graduates to deliver world-class service with confidence, refinement, and professionalism.