AIDA Cruises has launched a new employer branding campaign, aimed at recruiting and retaining employees. The campaign is titled "#PlaceToWe" and focuses on the unique team experience offered by AIDA. The company's diverse culture, areas of responsibility, and hierarchies are welded together by the team spirit, which is highlighted in the campaign. Developed in collaboration with CASTENOW, a Düsseldorf-based employer branding agency, the campaign aims to find the #PlaceToWe, where the team spirit is at home.

AIDA's previous successful employer advertising campaign, "Find Your Story!" encouraged employees to fulfil their bucket list. The new campaign focuses on shared experiences with friends, which is an essential part of AIDA's DNA. The #PlaceToWe represents the common spirit that exists where the team goes through thick and thin together, masters challenges, and experiences new countries, sunsets on lonely beaches, and maybe even finds love.

The campaign aims to turn AIDA's employees into ambassadors by giving them insights into their job, success stories, and the AIDA togetherness. The campaign reflects the AIDA cultural feeling, enabling job applicants to choose AIDA as their employer. The variety of jobs on board and ashore offers countless opportunities to start a career at AIDA.

The #PlaceToWe campaign uses team motifs, short ads, interview formats, and images. Employees on land and onboard shot and filmed the campaign. The visual language is tailored to the viewing habits of a young audience, with quick cuts showing employees from various work areas, speaking their national language, highlighting the internationality of the AIDA family. The campaign is shown cross-media on the web, social media, AIDA's careers page, and with outdoor advertising in Rostock, Warnemünde, Hamburg, and Berlin. To find out more visit Aida Careers.