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Costa Cruises chooses Sanremo Festival for the campaign "The most beautiful journey on earth is on the sea"

Submitted by kgnadmin on

This evening Italy's most glamorous festival Sanremo kicks off, the music festival that captures the soul of the country each year. This year there will be no audience at the Ariston theatre because of COVID-19 restrictions and the music extravaganza will go live on TV by the state broadcaster RAI. 

For this occasion, Costa Cruises has chosen  Sanremo Festival as a stage to launch their latest video campaign with the slogan "The most beautiful journey on earth is on the sea", which expresses the dream and the desire to restart cruises and discover places of extraordinary beauty. The video commercial is an artistic journey with a visual interpretation of Italy with a desire to return to travel. In the images, shot largely on board the Costa Cruises flagship Costa Smeralda, different landscapes, flavors, colors, places and traditions are revealed to the spectators through the metaphor of the sea. Places which Costa can't wait to return and explore, together with the guests, and restart once again the most beautiful journey on earth. 

The video campaign will be broadcasted on RAI Uno for the first time this evening at around 10:45 pm.

“Costa Cruises is back in communication by choosing the most important media event in our country: the Sanremo Festival. As a leading tourism company, and the only cruise company flying the Italian flag, we want to send a strong message of a restart. We do this by supporting the most-watched TV show of the year, with the aim of giving a significant boost to the recovery of the entire tourism sector. In addition to the commercial, Costa, with its flagship, Costa Smeralda, will also be present at the Festival thanks to a very special partnership with TIM, which people will discover during the Festival." Said Francesco Muglia, Costa Cruises Vice President of Global Marketing.