Costa Cruises newest flagship is hosting this years 72nd edition of the popular Sanremo Festival. The ship will be at anchor off the coast of Sanremo until February 6, and is the first floating stage in the Festivals’ history.
The most popular Italian song contest, for the first time is hosted at the sea, thanks to the collaboration between Costa Cruises and Rai Pubblicitaa. Costa Toscana, the new green ship of the Italian cruise line, will be the floating stage with live shows presented by the host stars Orietta Berti and Fabio Rovazzi with exceptional Italian artists, who will perform each evening on the stage at the ship’s theaters.
“Costa Cruises is back to the Sanremo Festival as a protagonist, with an initiative that has never been made before. For the first time, we will bring the music of the Festival to the sea, on board of the Costa Toscana. Our new ship is not only at the cutting edge of environmental sustainability, but also a magnificent and spectacular vacation spot, where to have fun and share emotions. The ideal set for an event like the Sanremo Festival. Moreover, we hope that our initiative will support the recovery of the tourism sector, which Italy needs so much"” – said Mario Zanetti, President of Costa Cruises.
Orietta Berti and Fabio Rovazzi will also be the stars of an entertaining web series, broadcasted on Costa’s social channels, which will recount their experience on the Costa Toscana at the Sanremo Festival and will allow the audience to discover the new ship. The six episodes were conceived by Fabio Rovazzi himself together with Hello, Costa’s social media agency, and written by Matteo Grandi, with direction by Carlani and Dogana, and production by Don’t Movie.
“We will participate in the Sanremo Festival with a truly unique project, in which our Costa Toscana will become an important part of the most popular television show among Italians. Thanks to this initiative, we will have the opportunity to make people discover the new flagship in an original and high impact way. Costa Toscana is indeed an extraordinary platform of entertainment and innovation, which combines perfectly with a product on which we are investing to introduce many new features. On the occasion of the Festival, we have also created a dedicated web series, through which we will show how beautiful, fun and relaxing it is to be on board the Costa Toscana. An experience that our guests will also be able to enjoy from March 5, when the ship will set sail on her first cruise” – states Roberto Alberti, SVP & Chief Commercial Officer of Costa Cruises.
There will be no public presence this year, except for who will contribute to the events planned on board, in addition to the ship’s crew members. For the occasion, a special health protocol has also been developed and shared with the relevant health authorities.
Costa Toscana is the latest flagship n the Costa Cruises fleet. Built at the Meyer shipyard in Turku (Finland), she will leave for her first Mediterranean cruise on March 5, 2022, from Savona. Designed as a true traveling “smart city,” the ship is powered by liquefied natural gas, the most advanced technology currently available in the maritime sector to cut emissions, which Costa was the first to introduce on cruise ships. On board, 100% separate waste collection and recycling of materials such as plastic, paper, glass and aluminum is carried out. Energy consumption is reduced to a minimum thanks to an intelligent energy efficiency system.
