The new partnership was created between the cruise lines, travel agents and business partners - who contribute to an industry that generates an economic impact of about 100,000 million and around 753,000 jobs worldwide. For cruise companies, the new partnership provides a single global point of reference for technical and regulatory coordination and unified global communication and events. All this contributes to better exploit the investment they make the cruise companies to belong to these associations. For travel agencies, the new partnership provides stronger collaborative programs and the possibility of belonging to a larger network. Meanwhile, implementing partners provides greater opportunities for developing clients and business partners.
CLIA is headed by a Global Executive Committee, currently chaired by Howard Frank, Vice President, Chief Operating Officer and Executive Committee member of Carnival Corporation & plc. Christine Duffy, President and CEO of the International Association of Cruise Lines, is President and CEO of this new partnership, leading a team with responsibility for international affairs technical and regulatory, research, communication, industry relations and public affairs level.
"Now we really are an industry with a single voice," said Howard Frank. "Given the tremendous growth and the continued globalization of the cruise industry, this development reflects the need to speak and act in the world with a unified voice, while recognizing the importance of local relationships. The new partnership will have a vital role in shaping the so proactive, policy and regulatory environments globally and in promoting the cruise industry with diverse groups through communication, more effective coordination and the involvement of stakeholders. "
"In the new partnership are extracted numerous immediate and long term benefits that are extended to the entire industry and comprehensive," said Christine Duffy. "This allows us to make better use of the investment of our members and affiliate partners at the same time strengthening the leadership of the global industry in areas such as safety, security, environment, sustainability and health . It also allows us to strengthen research and take advantage of promotional events and marketing communication to facilitate greater consumer interest in the cruise industry. "
The world organization represent CLIA cruise industry in the International Maritime Organization based in London, the International Labour Organization in Geneva and other maritime organizations and navigation worldwide. There, the strategy will focus on global issues and international industry strategic communications. The local and regional affairs continue to be managed by national regional associations in North America, Europe and Australasia. Employees of the new partnership will be distributed worldwide.
In Europe, the European Cruise Council (ECC) will become CLIA Europe, and will continue to build on the solid base and excellent relations with the EU institutions and European stakeholders, with which it already has in Brussels. The Brussels office will be expanded and strengthened.
Europe CLIA President and Chairman of Silversea Cruises, d'Ovidio Lefrebvre Manfredi explained that "the new global organization will strengthen considerably the efficiency of communications and industry support, both at global and European level. CLIA Europe will be responsible for promoting the message 'one industry, one voice' in Europe. Today the cruise industry is widely recognized as a relevant and valuable industry, and, Europe. We aim to further improve the already in itself constructive dialogue we have established with the EU institutions. Thus, we seek mutual benefit for both the industry and the public interest and political level in Europe. CLIA Europe continue to work with the EU to promote the quality of navigation, is based on the existing high standards of safety and environment and continue to make a contribution to the European economy more and more important. "
