Explora Journeys, the luxury brand of the MSC Group, has named world-renowned tennis champion Jannik Sinner as its new global brand ambassador. The announcement was made at an exclusive event in New York City, just ahead of the US Open where Sinner is set to compete.

A Partnership Built on Shared Values

The collaboration highlights a strong alignment between Sinner and Explora Journeys, both driven by precision, excellence, balance, and authenticity. Sinner’s rise in professional tennis has been marked by discipline, resilience, and composure. According to the brand, these qualities mirror its own philosophy of delivering transformative ocean journeys.

At the center of the partnership is Explora’s guiding principle, the "Ocean State of Mind," a philosophy that fosters calm, clarity, and connection. For Sinner, these values resonate closely with his approach to sport and life, with a focus on balance, well-being, and mindful routines.

“It is an honor to join Explora Journeys as a brand ambassador,” said Sinner. “Well-being is more than exercise, it is about relaxation, balance, and connection with nature. I see these values reflected in every Explora Journeys experience.”

Role as Brand Ambassador

As part of the partnership, Sinner will:

• - Appear in global brand campaigns

• - Co-create exclusive onboard wellness activations and rituals with Explora Journeys

• - Represent the brand on the world stage, with his team wearing Explora Journeys-branded apparel during tournaments

Anna Nash, Global President of Explora Journeys, emphasized the significance of the collaboration:

“Jannik embodies authenticity, excellence, and well-being. This partnership goes beyond endorsement. It is about shared values and inspiring our guests to embrace a mindful, balanced lifestyle.”

Strengthening Luxury and Sport Connections

The partnership continues Explora Journeys’ growing presence in the world of elite sports. Earlier this year, EXPLORA II served as a floating boutique hotel during the Formula 1 Grand Prix de Monaco, offering guests unrivaled views of the race from Port Hercule. In 2026, EXPLORA I will return to Monaco, further reinforcing the brand’s connection to premier sporting and lifestyle events.

Looking Ahead

Through its collaboration with Jannik Sinner, Explora Journeys aims to inspire travelers to embrace a lifestyle defined by purpose, elegance, and balance. The partnership reflects a broader strategy of aligning with global figures who embody the brand’s philosophy that true luxury, like true achievement, is both a state of mind and a way of life.