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Harding+ Celebrates Retail Launch on Three New Cruise Ships

Submitted by kgnadmin on

Harding+ has recently unveiled its retail offerings on three distinct new ships, marking a significant milestone for the cruise retailer. The launch took place over the past two months and introduced various exciting additions aimed at enhancing the cruise experience through innovative concepts and fresh thinking.

Among the recent launches is Marella Voyager, which saw the introduction of several groundbreaking features by Harding+. Noteworthy additions include the debut of Fable, a fashion accessories and jewelry brand inspired by the British countryside, wildlife, flowers, and vintage charms. Additionally, Marella Voyager now boasts a TAG Heuer lounge, the first of its kind at sea, catering to the growing significance of the watch category in Harding+'s business. Moreover, the sustainable clothing brand 'Thought' has made its debut on Marella, showcasing responsibly sourced materials. In the coming month, the retailer also plans to introduce pre-owned Rolex watches on board.

PRAI Beauty Group will receive significant focus on Marella Voyager, building upon the positive feedback and success witnessed during Prai's three-month trial on P&O Cruises Iona last year.

Oceania Cruises is another key partner for Harding+, and this year marks a new chapter in their 20-year relationship with the retailer's presence on the cruise line's new ship, Vista. With its 1,200-guest capacity catering to food and wine connoisseurs and high-net-worth individuals, Vista features carefully curated retail plans by Harding+. Beauty and well-being take center stage in a dedicated beauty wellness zone, featuring renowned brands such as Chanel, Foreo, Sisley, Neal's Yard, and Augustinus Bader. Beauty Thinkers, a brand focused on antioxidants and skin damage defense, continues the strong Mediterranean range theme as a cruise first. Responding to the growing sustainability trend and the success of pre-loved items elsewhere, Vista offers a selection of vintage luxury handbags and costume jewelry from prestigious names like Hermes, Gucci, Chanel, and Louis Vuitton.

Harding+ proudly announced the launch of Ambassador Cruise Line's Ambition, featuring a shopping galleria with renowned brands including Pandora, Swarovski, and Radley.

The team at Harding+ expresses their excitement to collaborate with all three cruise line partners on these remarkable new ships. James Prescott, CEO of Harding+, praised the collective efforts of the team involved and extended his congratulations, appreciation, and gratitude to everyone involved in this accomplishment.