James Rodriguez has been named president and CEO of the new luxury adventure cruise company Atlas Ocean Voyages. Bringing over 20 years of proven success in the industry, James joins the company at a pivotal time in the development and growth of the brand. With the successful launch of World Navigator and the upcoming November launch of the brand's much-anticipated second ship, World Traveller, James' extensive experience in sales, marketing, operations, human resources and guest experience will be essential in driving the brand forward. in the areas of innovation, trade partnerships and guest acquisition.
"James' entrepreneurial experience in helping to build and market successful brands will be a key asset as we continue to introduce our new brand to the North American market," said Mario Ferreira, President of Mystic Invest Holdings, parent company of Atlas Ocean Voyages. “James has an unwavering passion for the cruise industry and a reputation as a champion travel advisor. We are confident that, under James' leadership, Atlas Ocean Voyages will be the best small luxury expedition cruise line in the short term.”
"This is an exceptional opportunity and I am honored to be joining the Atlas team," said James. "Only a year in service, Atlas is already an established cruise brand with elegantly designed expedition ships sailing to bucket list destinations and exceptional staff and crew providing excellent service. Looking forward, we will continue to build on that success by further enhancing the guest experience on our luxury ships. In addition, we are committed to strengthening and expanding our relationships with the trade community, as we highly value our travel partners and are grateful for their support in recommending Atlas."
James began his career in the cruise industry with Crystal Cruises and then joined Oceania Cruises in 2003 as a key member of the founding team. In Oceania, he served as Executive Vice President of Sales and Marketing and helped build the brand in the areas of multi-channel marketing, sales, corporate communications, loyalty programs, guest services, new product development, sustainability initiatives and corporate philanthropy.
