Cruise festivals have never been more rock 'n roll with the original Cabo Wabo Rock 'n Roll Tequila. The premium spirit maker has partnered with Sixthman, the industry leader in music theme cruises for a series of rock focused music festivals at sea. The partnered cruise events include KISS, 311, Doobie Brothers, Lynyrd Skynyrd, Outlaws, Sister Hazel and NEEDTOBREATHE.

Cabo Wabo Tequila cocktails will be featured throughout a number of Sixthman's cruise events. The company will also promote consumer awareness for their rock 'n roll inspired cruises. Among many exciting events there will be  bartender cocktail competitions with the winning Cabo Wabo cocktail recipe featured on cruise drink menus and consumer sweepstakes.

Anthony Diaz, Chief Marketing Officer, Sixthman said."Cabo Wabo and Sixthman's shared passion for rock 'n roll music makes this partnership a natural fit," said Umberto Luchini, Head of Marketing, Campari America. "Our loyal tequila enthusiasts are always searching for that next authentic rock 'n roll experience, and I can think of few better ways to enjoy some of America's greatest bands than while cruising the Caribbean on Sixthman's cruises with thousands of other rock fans." "Guests of Sixthman festivals at sea LIVE LOUD. We couldn't be more thrilled to be in partnership with Cabo Wabo Tequila, an authentic rock-n-roll brand with a renegade spirit that blends so well with the experiences we aim to deliver our guests as they celebrate truly unique vacations with their favorite artists and other passionate fans," 

For this Halloween weekend, Cabo Wabo Tequila will join Lynyrd Skynyrd and friends on the Simple Man Cruise from Miami, FL, to Key West and Great Stirrup Cay. Lynyrd Skynyrd will be joined by special guests the Drake White, Doobie Brothers, Outlaws, Blackberry Smoke, Bonepony, Dirty Guv'nahs and Caddle.