MSC Cruises continues to be Chelsea Football Club’s official cruise partner for three more years, until June 2024. The brand awareness amongst the Chelsea Football Club fans, whose number is no less than 2.6m, is increasing these three years, as a result of this partnership, according to the statistics with only 14% of fans familiar with the cruise line in the beginning, growing up to 85% at the end of the first term of the agreement. Over the past year, MSC Cruises has focused on using and promoting its digital presence through social campaigns with Chelsea FC.
MSC Cruises CEO Gianni Onorato announced the continuation of the partnership saying: ‘I am pleased to say that the Chelsea FC partnership will continue to be important in our goal to build further positive brand association as well as introduce our distinctive cruise experience to new audiences both in the UK & Ireland, and globally.”
Antonio Paradiso MSC Cruises' MD UK & Ireland said in addition, ‘Having seen such positive results from our partnership during the most challenging of times for the travel industry, we have no doubt this partnership will continue to offer immense benefits over the coming years.’
‘We began this partnership in order to reach new audiences, and increase brand awareness and I’m happy to report that so far we have exceeded this objective,’ continued Paradiso. ‘We’ve seen great success in terms of engagement and customer acquisition and have had feedback from passengers and travel agents about how this increased visibility has driven them to book a cruise with us.’
The offer includes Zoom calls with Chelsea FC players, tickets to Premier League home games at Stamford Bridge and visits to Chelsea FC’s training facility with the opportunity to meet the star players of Chelsea’s Men’s team. LDS perimetral advertising systems during the football matches, VIP hospitality, star player engagement plus a dedicated digital marketing presence are few more benefits the Company has of this partnership..
‘We have worked closely with MSC over the past three years to support them in their strategic business objectives,’ said Chelsea FC's CEO Guy Laurence, ‘This extension is testament to the best-in-class activations we have delivered with them to meet and surpass those goals.’
