Regent Seven Seas Cruises has extended its partnership with Australian luxury retailer David Jones into a second year, marking a continued collaboration aimed at targeting the department stores. This partnership, a first of its kind in Australia, showcases a highly integrated campaign designed to enhance awareness of Regent’s luxury cruise offerings through both digital and physical platforms, centered around the flagship Sydney store.
The campaign features an array of touchpoints including eye-catching window displays, an in-store Regent Cruise Lounge, and digital screen promotions, aimed at capturing the attention of high-value shoppers and generating interest in luxury cruising experiences.
Lisa Pile, Vice President Sales & General Manager Asia Pacific for Regent, highlighted the opportunity to showcase the line’s all-inclusive, destination-immersive cruises, and offer previews of dining experiences aboard the new Seven Seas Grandeur, which debuted in November 2023.
From March 4th, visitors to David Jones on Elizabeth Street will be treated to three themed window displays, a Champagne-stocked Regent Cruise Lounge, and digital escalator screens promoting Regent’s luxurious fleet and spacious sea experiences.
The in-store Cruise Lounge, open from March 4-10, invites guests to explore Regent’s vast sailing itineraries through June 2026, with a chance to win a $250 David Jones voucher and receive personalized consultation from Regent’s cruise experts.
