Starboard Cruise Services, a subsidiary of luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, has announced an exciting partnership with Blue Dream Cruises, a prominent Chinese cruise operator. This milestone collaboration marks a significant step forward in the cruise industry, as Starboard becomes the first retailer to offer onboard retail services on a Chinese-owned cruise ship since the outbreak of the pandemic. Leveraging their extensive experience in the Chinese market, Starboard aims to provide a sophisticated and culturally enriched retail experience tailored to the discerning preferences of Chinese travelers.
Unveiling a Refined Retail Experience
Blue Dream Star, the latest vessel operated by Blue Dream Cruises, commenced outbound cruises from China on May 26, heralding a promising return to cruising in the region. Positioned at the heart of the ship on the sixth floor, Starboard's retail shops boast four distinct duty-free sections: beauty world, luxury boutique, gentleman's character, and lady's world. This meticulously curated collection pays homage to China's rich heritage while offering an impressive selection of global and Asian brands, luxury designers, and souvenirs.
Catering to Chinese Consumer Preferences
Acknowledging the unique preferences of Chinese consumers, Starboard's onboard retail experience on Blue Dream Star showcases an array of renowned brands that resonate with this vibrant market. Travelers can expect to find esteemed names such as Gucci, Prada, Hugo Boss, Armani, Love Moschino, and Ray-Ban, among others. The beauty and fragrance section, known as the Beauty and Fragrance Gallery, offers a blend of Asian and international skincare and beauty brands, including Shiseido, Sulwhasoo, and Sisley. Meanwhile, the Boutique Gallery showcases collectible timepieces from esteemed Swiss watchmakers such as Longines, Tissot, and Titoni, catering to the luxury watch aficionados on board.
Thrilled to Embark on a New Journey
Expressing her enthusiasm, Lisa Bauer, CEO and President of Starboard Cruise Services, expressed her delight in resuming cruising in China and embarking on this exciting new partnership with Blue Dream Cruises. With their extensive experience and expertise in the Chinese market, Bauer highlighted their commitment to delivering an exceptional retail experience that caters to the Chinese guests' pursuit of unparalleled luxury and unforgettable vacations at sea. Blue Dream Cruises General Manager, Helene Xu, echoed this sentiment, emphasizing their dedication to offering world-renowned cruise experiences and setting a new standard for cruise retailing.
Setting Sail for Extraordinary Voyages
The collaboration between Starboard Cruise Services and Blue Dream Cruises is poised to redefine the retail landscape onboard Chinese-owned cruise ships. Travelers embarking on Blue Dream Star can now indulge in a retail experience that harmoniously blends luxury, cultural appreciation, and personalized service. As both companies set sail on this extraordinary journey, they aim to provide guests with an unforgettable vacation at sea, combining the joy of cruising with the allure of exceptional shopping.
Starboard Cruise Services' partnership with Blue Dream Cruises marks a significant milestone in the cruise industry, as onboard retail services make a return to Chinese-owned cruise ships. By leveraging their expertise and extensive knowledge of the Chinese market, Starboard aims to cater to the discerning preferences of Chinese travelers, offering a refined and culturally enriched retail experience. As Blue Dream Star sets sail, passengers can expect a carefully curated collection of globally renowned brands, luxury designers, and souvenirs, ensuring an extraordinary journey for every guest on board.
