The 97th Oscars dropped a jaw-dropping surprise—not just with award snubs and speeches, but with an ad campaign that was pure adrenaline-pumping madness! Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy pulled off a Hollywood first—six high-octane commercials featuring real-life stunt performers crashing, diving, and fighting their way through the breaks.

With over 75 professional stunt artists taking center stage (no actors, no doubles—just raw, action-packed talent), the campaign was a love letter to the unsung heroes of Hollywood. From Samsung’s explosive opening spot to Carnival’s high-seas action, these brands brought the thrills in a way never seen before at the Oscars.

Renowned stunt coordinator Chris Denison led the charge, calling it one of the most exciting projects of his career. “These performers finally got the spotlight they deserve,” he said. And let’s be real—who wouldn’t want to see more glass-shattering, high-speed, action-packed ads?