With over 629 million and 57 million Instagram followers Cristiano Ronaldo and Georgina Rodríguez have just brought global star power to the seas. On April 10, 2025, the couple unveiled a digital campaign for AROYA Cruises, Saudi Arabia’s first Arabian cruise line, launching it across their massively followed Instagram accounts.

The video starts with Georgina Rodríguez casually selecting AROYA Cruises on her smartphone. Instantly, their home transforms into an escape at sea. As the final scene fades in, the couple steps out onto a balcony and delivers a simple yet powerful message: “Yalla” the brand’s catchy Arabic tagline, meaning “let’s go.”

“Georgina and I are happy to feature in this campaign together and can’t wait to take our family on a cruise. We enjoy the Saudi lifestyle, and AROYA Cruises is intrinsically Arabian, from its design to its cuisine. Yalla AROYA Cruises,” Cristiano Ronaldo shared his excitement with fans.
“Working on this campaign was a lot of fun and we loved bringing AROYA Cruises to life in our home. As a mom, I love the kids' offering onboard, and I’m sure families will have the best time on AROYA,” Rodríguez said.

The campaign is more than a one-time post—it’s a strategic digital push. With nearly 700 million combined followers, Ronaldo and Rodríguez are expected to amplify AROYA’s brand awareness through Instagram Stories, reels, behind-the-scenes footage, and cross-platform content. This will give AROYA Cruises global visibility, positioning it not just as a travel option, but a lifestyle experience.

The Ronaldo-Rodríguez partnership aligns with Saudi Arabia’s broader Vision 2030, to diversify its economy and promote tourism. By teaming up with two of the world’s most recognizable digital personalities, AROYA Cruises is tapping into a powerful mix of influence marketing, cultural pride, and aspirational travel.