From November this year Stefanie Hegener takes the position of Head of Marketing and Director for Sales for the German-speaking markets at RCL Cruises in Frankfurt.  She succeeds Tanya Plöger who has left the company. Hegener reports directly to Tom Fecke, General Manager of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises in the DACH region.
 
Hegener will serve to three completely different marketing concepts: Celebrity Cruises offers modern luxury cruises. Azamara Club Cruises specializes in cruises to exotic destinations on small boutique cruise ships. Royal Caribbean International has nearly 4,000 employees and 22 vessels. She has six different classes of ship for each target audience.

Hegener began her career with the tour operator Tui. At the Sentido Hotels & Resorts Thomas Cook for three years she was responsible for all on-line, sales and marketing activities as director of e-commerce and distribution. Before joining RCL Cruises she was a Senior Associate for Strategic and Operational Management, Marketing and Sales at the consulting company Ropardo.