With the strength of its business and the generosity of its guests, Carnival Cruise Line broke the annual fundraising record for St. Jude Children's Research Hospital.
Carnival raised more than $3.5 million for the organization last year, surpassing the annual high of $2.8 million in 2018 and bringing the total since the partnership began in 2010 to $26.2 million.
It also achieved its largest fourth-quarter total ever, with more than $1 million raised in the final three months of the year. A testament to the name of the newest Carnival ship that was inaugurated in November, guests on that ship celebrated the launch of the Carnival Celebration by opening their wallets to support St. Jude, giving 30% cash during the month of their maiden voyage.
"These results are proof that Carnival Cruise Line has the kindest guests and most caring crew in the world who join us in our commitment to St. Jude's life-saving mission to find cures for childhood cancer and other life-threatening diseases," said Christine Duffy, president of Carnival Cruise Line and member of the Expert Advisory Board of St.
"As a cruise line that serves more children and families than any other, we are proud to have a long-standing partnership with St. Jude as we work toward our goal of raising $33 million for St. Jude until 2025."
As an official partner to celebrate St Jude, Carnival hosts events at the hospital and raises money through various fundraising initiatives on board and ashore, including Groove for St Jude, a Build-A-Bear workshop at sea where children can make their own keepsake on the subject of St. Jude. Jude and a package of cupcake toppings with proceeds going to St. Judas. As an indication of the huge number of guests who supported St. Jude in 2022, Carnival sold more than 100,000 St. Jude shirts. Jude Groove and more than 27,000 St. Jude bears.
In addition to on-site activations, last year Carnival launched a fundraiser for St. Jude is on the road with his Agentpalooza events in Philadelphia, Baltimore, Norfolk and Charlotte. At each stop, travel advisors were invited to donate to St. Jude and the effort raised an additional $60,000.
In addition to fundraising, the Carnival also highlights the mission of St. Run through patient-inspired artwork designed on Carnival Skyline, Carnival Panorama, Carnival Celebration, and Mardi Gras.