Celebrity Cruises Presents Its First Non-Fungible Token

May 19, 2022

Celebrity Cruises, known for its next-generation ships at the crossroads of architecture and design, galloping on the wave of the future with its first art on non-fungible token.

The modern NFT collection comprises editions of five works of art on the move, one of which is currently on show at the Cube Art Fair in Times Square from May 18 to 22. On June 1, NFT will then become accessible for buying through the OpenSea platform. Proceeds from the deal will go to the artist.

Additionally, a variation of these NFTs titled "Peacemakers, Blue Sky" can be found on board Celebrity Beyond, making it the very first NFT at Sea. 

"Innovation is a pillar of the Celebrity Cruises experience and a distinguishing characteristic of our ships, so it's only fitting to bring this heritage into the new digital revolution of NFTs and the metaverse," said Celebrity Cruises Chief Marketing Officer Michael Scheiner. 

"The scale and scope of what's possible in this space, and the way we can connect our guests with new immersive and accessible experiences, is really endless. It's exciting to take this first step with the talents and artistry of Rubem." 

"Peacemakers represents two interlaced doves, a tribute to the peacemakers of the world, and the NFTs bring to life the idea that peace is a collaborative act that can never be taken for granted," said Rubem Robierb. "Yin and Yang, masculine and feminine, me and you. If we want to end all battles and conflicts, there is only one solution, and that solution is peace. It has been an honor to continue my collaboration with Celebrity Cruises, and to push the boundaries of our artistic work together to new frontiers, from the metaverse to displaying the first NFT at sea."

When NFTs are released for sale, they can be resold and replaced an unlimited number of times. At 5 p.m. ET on July 1, each Peacemakers Sunset NFT owner will be considered the recipient of an invitation to join the ship naming ceremony, including return airline tickets for two, at the Celebrity Beyond naming and sailing ceremony from 4-6 November 2022.

Originally from Brazil, Rubem Robierb lives and works in New York and Miami. Rubem's art is recognized around the world as timely and influential, and has been exhibited at exhibitions and recognized art festivals around the world. In addition to Robbie’s “Peacemakers” design aboard Celebrity Beyond, Celebrity Cruises also features his “Dream Machine” that evokes reflection on Celebrity Edge, exploring a desire for a fair and just society; and "Empover Flower" at Celebrity Apek, which celebrates women's rights and empowerment.

Onboard Celebrity Beyond, fans of Robbie's art will also enjoy the inclusion of Peacemakers in the live production of Arte, the first time a work of art has been shown on a Celebrity cruise ship integrated into a theatrical performance experience; and the possibility of shopping from a limited collection of Peacemakers jewelry, a collaboration between Robierb and Effi jewelry, with necklaces of various precious metals and gems.