Cruise Saudi is building partnerships within the global tech and innovation sector to bring its visionary cruise line, AROYA Cruises, to life. The latest addition to this impressive roster is COLUMBIA blue – The Leisure Group, an esteemed player in leisure services. COLUMBIA blue's operational branches, COLUMBIA cruise services and COLUMBIA signature, have been selected to contribute their expertise to AROYA Cruises.

AROYA Cruises has appointed COLUMBIA blue as its chosen ship manager, capitalizing on their expertise in the comprehensive management of cruise and expedition passenger vessels. With a portfolio boasting some of the world's most renowned brands, COLUMBIA blue will spearhead AROYA Cruises' hotel management services, encompassing guest relations, housekeeping, food and beverage, crew management, and deck and engine management.

CEO of Cruise Saudi, Lars Clasen, emphasized the pivotal role COLUMBIA blue plays in this venture, stating, "COLUMBIA blue is a leader in the ship management industry and an instrumental organization for AROYA Cruises to collaborate with. This strategic partnership is pivotal in guaranteeing the ultimate onboard experience for AROYA Cruises' passengers."

Norman Schmiedl, CEO of COLUMBIA blue, echoed the sentiment, expressing pride in contributing to AROYA Cruises' endeavor to deliver an authentically Arabian experience. Leveraging their four decades of cruise ship management expertise, COLUMBIA blue is dedicated to ensuring AROYA Cruises upholds the highest standards of safety, efficiency, and sustainability.

Unveiled in June 2023, AROYA Cruises stands as Cruise Saudi's very own cruise line, tailored to meet the needs of Saudi nationals, expatriates, and regional visitors. AROYA Cruises symbolizes Cruise Saudi's overarching mission of generating 50,000 employment opportunities within Saudi Arabia while welcoming 1.3 million cruise passengers annually by 2035.