Hard Rock International and Seminole Gaming have just announced a groundbreaking partnership with Royal Caribbean Group's Royal Caribbean International and Celebrity Cruises, promising exciting benefits for guests and team members.
Travelers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida's largest private employers.
The millions of combined members of the brands' casino rewards programs will enjoy reciprocal benefits through Unity by Hard Rock, Royal Caribbean's Club Royale and Celebrity Cruises' Blue Chip Club anytime they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships.
Jeff Hook, Executive Vice President and CMO at Seminole Hard Rock Support Services, highlights the partnership as an avenue for guests and team members to indulge their passions for travel, dining, and entertainment in new and exciting ways.
Key features of this partnership include:
• Unity by Hard Rock loyalty members getting discounts on vacations and special invite-only cruise giveaways.
• Club Royale and Blue Chip Club members enjoying exclusive discounts and perks at Hard Rock venues, along with complimentary trips to select hotels and casinos.
• A seamless experience that bridges the excitement of casino gaming with the adventure of cruising.
Jesse Hopfinger, Senior Vice President of Onboard Revenue at Royal Caribbean, emphasized the synergy between the two entertainment powerhouses, enhancing vacation experiences from ship to shore. Additionally, the partnership will feature iconic events like a star-studded celebration at the Seminole Hard Rock Hotel & Casino, and special promotions aboard the Icon of the Seas, including free Messi Burgers from Hard Rock Cafe.
The celebrations for this partnership will commence this weekend. This evening, Friday, April 26, Zedd is set to headline a glamorous event at the Seminole Hard Rock Hotel & Casino Hollywood Guitar Hotel Pool. The night will feature special activities and prize giveaways, including a cruise on Royal Caribbean's groundbreaking new ship, Icon of the Seas. Details for tickets can be found at Casino.HardRock.com/Hollywood.
The festivities will proceed tomorrow, Saturday, April 27, at Royal Caribbean's Terminal A at PortMiami, accompanied by live music and various giveaways. Additionally, Hard Rock will host surprise events and pop-up activities during the Icon’s 7-night Caribbean cruise, setting sail today towards destinations like Perfect Day at CocoCay; Costa Maya and Cozumel, Mexico; and Roatan, Honduras. A notable feature on board will be the Hard Rock Cafe's iconic Messi Burger, named after the renowned soccer star Lionel Messi, who serves as a Hard Rock brand ambassador and the face of Icon. These burgers will be offered free of charge throughout the voyage, along with giveaways including mini soccer balls and sunglasses.
The advantages of this new alliance are not limited to the brands' casino rewards club members. Over 20,000 team members in Florida, as well as global employees of the collaborating companies, will benefit from special discounts at participating Hard Rock and Seminole Casinos, hotels, and cafes worldwide. These discounts will apply to food, non-alcoholic beverages, certain retail items, and select vacations with Royal Caribbean and Celebrity Cruises.
