Katie McAlister has been appointed as the new president of Cunard, according to an announcement by the company. Starting in August, McAlister will join the Southampton-based cruise line after a 20-year career at TUI, where she currently serves as Chief Marketing Officer for the UK & Ireland. Throughout her time at TUI, McAlister held various positions across the organization, including roles in overseas delivery, commercial operations, digital, and marketing. As the Chief Marketing Officer, she is a member of the UK & Ireland board and oversees sales channels and marketing for TUI, First Choice, and Marella Cruises in the region, as well as global responsibility for the TUI brand and digital marketing.

Carnival UK president Sture Myrmell said: "We are delighted to have someone of Katie's calibre join Cunard at this vital time of expansion.

"Her commercial and operational experience as well as digital transformation expertise and strategic oversight will build on the current team's exceptional work to ensure that Cunard's brand and growth opportunities are maximized as we look forward to the introduction of Queen Anne next year."

McAlister said "This was an unrivalled opportunity to join an iconic travel company at a key point in its history. I am so looking forward to joining the team as it widens its appeal and expands its guest base whilst retaining its renowned luxury, signature touches."