Royal Caribbean Sets Sail for Eurovision

Jan 04, 2024

Royal Caribbean has announced a two-year partnership with the Eurovision Song Contest, the world's largest live music event. Organized annually by the European Broadcasting Union (EBU), the Eurovision Song Contest is a global spectacle that unites millions of viewers across the world, with its more than 60 years, evolving into a global phenomenon.

The collaboration is poised to debut ahead of the 68th Eurovision Song Contest scheduled to take place in the city of Malmö, Sweden, in May 2024. This event will be broadcasted to 37 participating countries, capturing the hearts of millions both on television and online. The partnership also marks the commencement of Royal Caribbean's highly anticipated European season, featuring six cruise ships sailing from eight cities and visiting iconic destinations.

Ben Bouldin, the Vice President for Europe, Middle East, and Africa at Royal Caribbean International, expressed the significance of this partnership, stating, “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over."

The partnership aims to create an unparalleled cruise experience by incorporating elements of the Eurovision Song Contest into the onboard festivities. Martin Österdahl, the Executive Supervisor for the Eurovision Song Contest, shared his enthusiasm, stating, "The Eurovision Song Contest and Royal Caribbean International share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure.”

Ticket Access and Future Plans:

Royal Caribbean has assured fans that details on how to access tickets to Eurovision events with the cruise line will be shared in the coming months. This additional information will undoubtedly fuel excitement among enthusiasts eager to combine their love for cruising with the electrifying energy of Eurovision.