Virgin Voyages has informed the public about the investment by Patricof Co. (P/Co), that includes a superstar list of more than 40 entrepreneurial athletes as the latest group of brand’s investors and fans, such as Venus Williams, Blake Griffin, Kemba Walker, Travis Kelce, CC Sabathia, Xavien Howard, George Kittle and Trea Turner. Having a big successful launch in the U. S recently, this new roster of athletes will shape the future of the product in the future.
“The past several months has been an exciting whirlwind of inaugural celebrations and our launch here in the US. It has been incredible to finally show off our beautiful Scarlet Lady to the world. We’ve been supported by incredible partners since we started this journey. It’s exciting to welcome these superstar athletes onboard who will bring great energy and ideas as we grow globally and add three new ships to our fleet by 2023. It’s also proofs how entrepreneurialism is at the heart of this brand as we evolve to have investors who are more than just people who write checks, they are part of the business and helping us navigate the future.” says, Tom McAlpin, President and CEO of Virgin Voyages.
Scarlet Lady has set sail on her inaugural season from Port Miami, as Virgin Voyages’ first ship, and this welcoming event was enriched with celebrations, attended by many star athletes and celebs from around the world.
“Launching Virgin Voyages has been an incredible journey and it’s exciting to align with superstar athletes who bring undeniable energy and ideas to Virgin Voyages as we expand our fleet globally. It was so much fun welcoming some of them on board Scarlet Lady earlier this year and sharing the wonderful experience on board the ship.” said, Sir Richard Branson, founder of Virgin Group.
“I’m thrilled to be partnering with Virgin Voyages and helping to bring this incredible experience to the US. Traveling and taking in different cultures is so important to me and I’m excited to work with this team to deliver that opportunity to more customers.” said, Venus Williams, tennis champion and entrepreneur.
P/Co’s cooperation with the Virgin Voyages to create an Athlete Advisory Council has one goal, to ensure the Virgin Voyages sailings are distinct from other holidays. The athletes will collaborate with the brand on continuing initiatives given the focus brought by Richard Branson and Virgin world-wide on this subject.
