Viking and the Norwegian Football Federation have signed a partnership agreement that puts young football talent firmly in the spotlight. Under the new agreement, Viking becomes the main sponsor of the National Team Academy (Landslagsskolen) and Norway’s youth national teams.
The partnership is part of Viking’s “Future Vikings” program and will support the development of Norway’s most promising young players for at least the next five years. The goal is simple help create the next generation of Norwegian football stars.
Viking Chairman and CEO Torstein Hagen says the timing feels right.
“We believe Norwegian football is entering a new golden age, and we’re proud to be part of that journey,” Hagen said. “The National Team Academy gives motivated young players a chance to grow and improve, and it’s exciting to support the stars of tomorrow.”
Hagen, who grew up in Nittedal and played football himself as a young player, added that Viking’s values align naturally with the sport.
“At Viking, we believe that with hard work, nothing is impossible. That mindset fits perfectly with football and with young people who dream big and work hard to reach the top.”
Developing talent from an early age
The National Team Academy focuses on identifying and developing Norway’s most talented players between the ages of 12 and 16. Since its launch in 2015, the program has helped shape some of Norway’s biggest football names, including Ada Hegerberg, Caroline Graham Hansen, Martin Ødegaard, Erling Braut Haaland and Antonio Nusa.
From there, players move on to the U-level national teams, which cover age groups from 14 (girls) and 15 (boys) all the way up to under-23. These teams have enjoyed strong success in recent years, regularly qualifying for major international tournaments.
A strong future for Norwegian football
Karl-Petter Løken, General Secretary of the Norwegian Football Federation, welcomed Viking’s involvement, calling the partnership a major boost for youth development.
“Our talent development model is unique in Europe and creates a strong link between grassroots football and the top level,” Løken said. “With the ‘Future Vikings’ program, we are building the foundation for Norway’s next generation of stars. Having Viking as our main sponsor gives the program stability and strong support for years to come.”
Together, Viking and the Norwegian Football Federation hope this partnership will help Norwegian football continue its rise — starting with the youngest talents and growing all the way to the international stage.
