Skip to main content

Regent Seven Seas Cruises Partners with Formula One Team

Submitted by kgnadmin on

Regent Seven Seas Cruises announced a groundbreaking partnership with the esteemed Aston Martin Aramco Formula One Team. This collaboration marks a significant milestone for both brands, as Regent becomes the team's inaugural Global Cruise Line Partner.

The partnership between Regent Seven Seas Cruises and the Aston Martin Aramco Formula One Team is set to deliver unparalleled experiences for luxury travelers. Through crafted programs ashore and exclusive Spotlight Voyages, guests will immerse in ultra-luxury cruising and high-performance motor racing. These experiences will include VIP driving encounters with the Aston Martin Aramco Formula One Team and tours of their cutting-edge AMR Technology Campus in Silverstone.

Branding and Visibility

The Regent Seven Seas Cruises logo will be prominently featured on the forthcoming AMR24 race car, as well as on the team's new driver race suits and official apparel worn during races. This visibility reinforces the alignment between the two brands and enhances Regent's presence within the high-performance racing sphere.

One of the highlights of the partnership is the creation of exclusive experiences tailored for luxury travelers. By leveraging the synergies of precision and luxury, Regent and the Aston Martin Aramco Formula One Team will offer unique opportunities for fans and guests to immerse themselves in the world of high-performance racing while indulging in opulent cruise experiences.


To commemorate this iconic partnership, Regent Seven Seas Cruises has launched the 'Grandeur Prix' sweepstakes, offering fans the chance to win an extraordinary VIP race experience. The grand prize includes a lavish 10-night, all-inclusive luxury cruise aboard the Seven Seas Grandeur, coupled with an exclusive Aston Martin Aramco VIP race experience in Imola, Italy. This sweepstakes not only celebrates the partnership but also provides enthusiasts with an unparalleled opportunity to engage with both brands in a truly extraordinary manner.