Costa Crociere is entering the world of Italian basketball through a new partnership with one of the country’s most successful clubs.

The cruise line has been named the Title Sponsor and Main Sponsor of Virtus Pallacanestro Bologna for the 2026/27 season. The team will compete in Italy’s Lega Basket Serie A under the new name Virtus Costa Bologna.

The partnership and the team’s new jersey were officially presented on September 13 aboard Costa Pacifica, while the ship was docked in Savona. Costa Crociere CEO Mario Zanetti and Virtus Bologna President Massimo Zanetti attended the presentation.

The agreement comes during an important season for Virtus Bologna, as the club prepares to celebrate its 100th anniversary. Costa’s branding will appear on the team’s jersey and across the club’s arena during the domestic championship.

The collaboration will also extend beyond the basketball court. Virtus players will participate in experiences aboard Costa ships, while the two organizations plan to hold activities and events for supporters in Bologna, Liguria and other parts of Italy.

For Costa, the partnership offers an opportunity to strengthen its presence in Bologna, the Emilia-Romagna region and northern Italy. For Virtus, it brings the support of an established Italian company with international reach.

“Virtus Pallacanestro Bologna and Costa have much in common: the same ambition to be at the top and the same ability to turn an evening or a journey into a lasting emotion,” Costa Crociere CEO Mario Zanetti said in the announcement.

Virtus President Massimo Zanetti welcomed Costa’s decision to join the club during its centenary season, describing the cruise line’s involvement as an important addition not only for Virtus and Bologna, but also for Italian sport.

The presentation aboard Costa Pacifica brought the two worlds together in a symbolic setting, combining the excitement of professional basketball with the travel experiences offered by the Italian cruise line.

The partnership is confirmed for the full 2026/27 season, with more onboard experiences, fan activities and special centenary events expected during the season.