Penelope Cruz Stars in the new Costa Cruises Promo Video

Nov 28, 2018

The Italian cruise line Costa Cruises presented a new campaign with a video spot starring Penelope Cruz in which she will become a beautiful mermaid, enchanted by the sound coming from the Costa cruise ship. After the promotional videos with the singer Shakira and the FC Barcelona football player Gerard Piqué this year Costa Cruises protagonist will be the beautiful and talented Spanish actress.

"Penelope Cruz is the ideal representative for Costa Cruises because she perfectly embodies the spirit and beauty of a Mediterranean vacation aboard our ships. She is cheerful and genuine and is also known for her great professionalism. In fact, the objective of this campaign is to communicate that a cruise is a magical vacation, the only ones that allow travelers to discover the world from a unique perspective, the sea. So much so that even a mermaid becomes so enchanted as to get on board. Finally, the music, the original version of Sapote di comes from Gino Paoli, it becomes the perfect soundtrack that remembers, in an instant way, the memorable holidays with a true Italian style " said Luca Casaura, SVP Global & Strategic Marketing Manager for Costa Cruises.

Here is a short version of the Costa Cruises promo video starring Penelope Cruz as a mermaid.

Produced by the creative agency Young & Rubicam Spain and directed by Jaume de Laiguana this promo video will be broadcasted on TV stations in Italy, France, and Spain, as well as the company's website, social media and digital advertising. The full version of the spot will be broadcasted for the first time on December 3 at 9:00 pm on all Mediaset platforms.

Another distinctive and fundamental aspect of the video will be the music featuring the original version of Sapore di Sale by Gino Paoli, one of the best and most beloved Italian songs of all time. This music will accompany the images to further emphasize the theme of holidays by the sea, as well as the Italian essence of the company and its Genoese origins. In fact, Gino Paoli is one of the best-known representatives of the "Genoese school" that revolutionized Italian popular music from the sixties.

Genoa, the city where Costa Cruise operates in the past 70 years, will be part of the advertising campaign, thanks to the inclusion of the " Genova nel Cuore " logo ("Genoa in the heart" logo), which will appear at the end of the video.