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MSC Cruises Partners With New York Knicks

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Madison Square Garden Sports Corp. and MSC Cruises signed a deal for a multi-year marketing partnership, making MSC Cruises the official cruise partner of the New York Knicks. The partnership will provide MSC Cruises with significant brand promotion during all Knicks games at The Garden, including LED signage and virtual on-court signage. In addition, MSC Cruises will be the presenting partner for the Knicks' in-game jersey toss. 

MSC Cruises Strengthens Brand's Presence On TikTok

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After celebrating the first 100K followers on Instagram, MSC Cruises continues to focus on social media marketing and has also strengthened its presence on TikTok. The Company has identified a new way to continue pursuing its growth strategy on TikTok in terms of brand awareness, while continuing on traditional channels, but also accompanies new communication channels such as the rapidly growing social media platform.

MSC Cruises Godmother Sophia Loren virtually blessed MSC Seascape

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At the christening ceremony in New York City MSC Cruises welcomed MSC Seascape, the 21st cruise ship to its fleet of innovative and glamourous ships. The naming ceremony took place at the Manhattan Cruise Terminal in recognition of New York becoming MSC Cruise's newest U.S. homeport in April 2023, offering wider variety of North American itineraries for guests.